Treat your EU project as a brand that reflects its core values and objectives through a strong and distinctive visual
identity with the goal to be recognised by your audience and create impact.
We can go through this process together.
Our experts will help you develop a unique and consistent brand for your EU project designing
the logo,
fonts, colours,
shapes and forms,
visuals and any other
materials which will help you to convey your key messages.
To make your project stand out in front of the eyes of the evaluators, the preparation of the project’s visual
identity will begin at the proposal stage. If not, our help can be even more valuable when your project gets funded when
it’s the time to build your brand.
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“However beautiful the strategy, you should occasionally look at the results.”
Winston Churchill
We cannot afford not to be careful about what we say and how. The work you invested behind each proposal is way too
much to just let it be. Sending a message out and hoping for the best, is not usually the best solution. It never is,
actually.
Observing your audience, thinking as they do and testing different techniques are all part of the game. Don’t'be
impatient and prick up your ears: if you listen carefully data and numbers will speak back to you and tell you what the
right path is. Don’t use the same recipe for everyone. It doesn't work like this.
In your EU project, communication starts from proposal stage. Who is going to be the ultimate beneficiary of your
carefully planned project? Who will be interested? Usually, we dedicate a work package to Dissemination and
Communication and, especially with the upcoming Horizon Europe, the next EU Research and Innovation programme, its
importance will grow.
Our strategic digital communication consultancy includes:
- Mapping out who the right audience is
- Selecting the right channels for your audience
- Setting out a Digital Communication Strategy
If you are at proposal stage, we can:
- Draft your Dissemination & Communication work package
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As they say, content is the king! Meaning that your project’s website should be updated frequently with valuable
content which aligns with the needs and interests of your target groups and informs about your projects development and
results! Based on our experience, in the Dissemination and communication plan, there are usually KPIs on the number of
visitors in the website, number of blog posts, number of news items and press releases. To achieve them, there is a lot
of work to be done!
We can help you:
1. Build a precise content plan
2. Find topics relevant in your field and assist you in the content process
3. Engage your partners in the content creation process
4. Write key messages and adjust the language and tone for your social media accounts,
dissemination materials, website, online campaigns etc
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To attract the attention of your audience, good content brings 50% of the success. The other 50% comes from the
online or offline materials. Either you join an event, or organise an online campaign or prepare the projects
dissemination materials, good and visually pleasing design is required. Our experts can help make your project messages
visually attractive. Good visuals can make a difference.
Our experts can give you useful advice on designing eye-catching brochures, leaflets, posters and any other kind of
printed materials you think will present better your project’s findings tailored to your target groups.
Do you prepare a policy brief for policy makers? Or a leaflet for the general public? Or a booklet for researchers?
We are here to understand your needs and provide you with the best solutions.
Also do you need to prepare visually appealing visuals, infographics, GIFs, short videos or even a promo video for
your EU project? We have a vast experience of producing creative online materials for different purposes that make your
project stands out.
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The importance and the role of social media has grown in the past years making them a distinctive part of the Dissemination and Communication of the EU projects to raise awareness and engage with the audience. Already at the proposal stage and to make your project competitive, you need to identify the social media channels and the KPIs. But not all the channels are relevant for all the EU projects and not all the KPIs will help u reach impact and achieve your projects objectives.
Here is where our job starts!
Our social media management consultancy will include:
1. Suggesting the most relevant social media accounts for your target audience
2. Setting up and managing the social media accounts
3. Identifying together the key KPIs and not overpromising
4. Creating a tailored social media strategy
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