If you are involved in writing or reviewing Section 2.2 – Measures to Maximise Impact, this webinar is for you!

Turning Horizon Europe’s horizontal aspects (dissemination, exploitation, engagement, co-creation, open science, etc.) into strategic strengths can make or break your proposal.  In this practical webinar, we will walk you through the essentials—so you can transform these sections from compliance checkboxes into impact multipliers.   

By the end of this session, you will know how to structure, justify, and connect your dissemination, exploitation, and engagement measures to convincingly demonstrate your project’s impact potential. 

What you’ll learn 

• What exactly evaluators look for in Section 2.2 and how to meet — or exceed — expectations. 
• How to design a solid dissemination and exploitation (DEC) strategy that supports impact pathways. 
• How to identify and articulate your Key Exploitable Results (KERs) and plan their uptake. 
• The essentials of IP management and non-commercial exploitation routes. 
• How to engage stakeholders and citizens effectively through co-creation and open innovation. 
• Which indicators and KPIs demonstrate credible and ambitious targets. 
• How to align your measures with Open Science principles and legal obligations. 

This course turns complex concepts into actionable tools you can immediately use in proposal writing or project implementation. 

Topics covered:   

• Dissemination strategy: target groups, channels, tools, timing;
• Exploitation routes: from knowledge use to innovation; 
• Assessing the innovation potential of your results; 
• Key performance indicators and setting ambitious but realistic targets;
• Stakeholder engagement and co-creation practices; 
• Citizen science and open innovation examples; 
• Best practices from real Horizon Europe proposals;

Why Europa Media?   

Europa Media is Europe’s leading provider of practical training courses on EU’s research and innovation programmes. We have 25 years of experience in developing and implementing projects under the Framework Programmes. Under Horizon 2020, we have been involved successfully in over 30 projects, coordinating six of them. In the first half of Horizon Europe, we are currently involved in 15 collaborative projects, coordinating or co-coordinating three of them. Europa Media’s trainers are actual project managers, coordinators, and financial administrators of these projects, sharing their stories and providing you with hands-on tips based on their everyday experience. For the past 20 years, they have been supporting all the major institutions as well as several of the NCPs in the Member States and countries associated to the Framework Programmes. This event, as always, has been designed based on our direct hands-on experience with EU research and innovation proposals and is, therefore, 100% practice driven. Our practical approach has attracted over 10,000 participants from all over the world in the past 25 years. Read more about our projects here.    

Who is this course for?      

• Proposal writers, work package leaders for DEC, project managers, and coordinators 
• Researchers and EU grant advisers seeking to improve proposal quality 
• Innovation and communication professionals in universities, research institutions, SMEs, large companies, public bodies, and NGOs 

No matter your role, you’ll leave with practical insights to improve the impact narrative and DEC planning in your current and future Horizon Europe projects. 

Please note that the webinar recording will not be available after the course has concluded.