1. Understanding Key Metrics
Engagement Metrics:
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Likes: Number of likes your posts receive.
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Repost: Number of times your posts are shared.
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Replies: Number of responses to your posts.
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Mentions: Number of times your handle is mentioned in posts.
Impressions:
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View/Impressions: Number of times your posts are displayed on users' timelines.
2. Calculating Engagement
Total Engagement:
To calculate total engagement over a specific period:
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Gather Data: Collect data on likes, reposts, replies, mentions, and clicks for each post.
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Sum the Data: Add up all the engagement metrics for each post.
Formula: Total Engagement = (Likes + Reposts + Replies + Mentions)
Engagement Rate:
To calculate the engagement rate, which provides a percentage of engagement relative to the number of impressions:
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Calculate Total Engagement: Use the formula above.
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Collect Impressions Data: Gather the total number of impressions for your posts.
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Divide and multiply by 100:
Formula: Engagement Rate (%) = (Total Engagement / Total Impressions) x 100
3. Calculating Impressions
Total Impressions:
To calculate total impressions over a specific period:
-
Gather Impressions Data: Collect the number of impressions for each post.
-
Sum the Data: Add up all the impressions for each post.
Formula: Total Impressions = Sum of all Impressions per Post
4. Manual Tracking Example
Let's say you want to calculate engagement and impressions for the past week:
1.Gather Data: Track each tweet's engagement metrics and impressions. For simplicity, let's assume you posted five times this week.
|
Tweet |
Likes |
Retweets |
Replies |
Mentions |
Impressions |
|
1 |
10 |
5 |
2 |
1 |
500 |
|
2 |
8 |
3 |
1 |
2 |
400 |
|
3 |
15 |
7 |
3 |
3 |
600 |
|
4 |
5 |
2 |
1 |
1 |
300 |
|
5 |
20 |
10 |
4 |
5 |
800 |
2.Calculate Total Engagement:
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Total Engagement = (10+5+2+1) + (8+3+1+2) + (15+7+3+3) + (5+2+1+1) +(20+10+4+5)
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Total Engagement = 18+14+28+9+39
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Total Engagement = 108
3.Calculate Total Impressions:
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Total Impressions = 500+400+600+300+800
-
Total Impressions = 2600
4.Calculate Engagement Rate:
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Engagement Rate (%) = (108/2600) x 100
-
Engagement Rate (%) ≈ 4.15%
Accurately tracking your metrics on X can help ease the journey in your Horizon Europe projects (especially during reporting season), particularly now that access to analytics requires a premium account.
Thank you for reading! How have you adapted to X's changes? Share your tips and experiences in the comments below.
