If you've ever worked on the communication work package of a Horizon Europe project, chances are you've experienced this: the strategy is well-drafted, the tools are in place, but when it comes to sharing updates or amplifying messages, the responsibility quietly lands on one or two people’s shoulders. 

Writing an effective abstract for a Horizon Europe (HE) proposal is a critical first step in presenting your project idea to the European Commission. The abstract is often the first thing reviewers will see, and it plays a crucial role in determining whether your proposal will capture their interest. A well-crafted abstract can make all the difference in setting the tone for the entire proposal. 

When Horizon Europe projects talk about engaging “future generations,” the assumption is often broad and vague.

But the future isn’t some far-off concept because today’s “next generation” is already here, and it’s called Gen Z. 

Are AI tools taking over our jobs, or are they the secret weapon we never knew we needed? This question looms large in the minds of many professionals, especially in communication.

In Horizon Europe projects, measuring success and tracking progress is crucial. As we move through the project lifecycle, it's important to differentiate between three key concepts: results, Key Performance Indicators (KPIs), and impact. Each plays a distinct role in ensuring that the project achieves its objectives and delivers meaningful outcomes. 

With X (formerly Twitter) locking its analytics service behind a paywall, tracking your social media performance manually has become more crucial than ever. This guide will walk you through understanding and calculating essential engagement metrics to help you stay on top of your KPIs for Horizon Europe projects.

Whether you're managing the website of an EU-funded project or curating social media content, integrating accessibility into your digital strategy is essential. 

Your Questions Answered – Part II.