When Horizon Europe projects talk about engaging “future generations,” the assumption is often broad and vague.

But the future isn’t some far-off concept because today’s “next generation” is already here, and it’s called Gen Z. 

Are AI tools taking over our jobs, or are they the secret weapon we never knew we needed? This question looms large in the minds of many professionals, especially in communication.

In Horizon Europe projects, measuring success and tracking progress is crucial. As we move through the project lifecycle, it's important to differentiate between three key concepts: results, Key Performance Indicators (KPIs), and impact. Each plays a distinct role in ensuring that the project achieves its objectives and delivers meaningful outcomes. 

With X (formerly Twitter) locking its analytics service behind a paywall, tracking your social media performance manually has become more crucial than ever. This guide will walk you through understanding and calculating essential engagement metrics to help you stay on top of your KPIs for Horizon Europe projects.

Whether you're managing the website of an EU-funded project or curating social media content, integrating accessibility into your digital strategy is essential. 

Your Questions Answered – Part II.

In the realm of EU-funded projects, such as those funded under Horizon Europe, managing and tracking Key Performance Indicators (KPIs) is essential to ensure project success and compliance.

Your Questions Answered – Part I