START2ACT

START2ACT aimed to reduce residential energy consumption in the EU via changing the behaviour of consumers in their everyday lives by approaching them at their workplace. With a focus on European start-ups and young SMEs, the project aimed at triggering action by young entrepreneurs and their emerging enterprises as well as by the owners and staff of young SMEs to introduce energy efficiency measures within their daily routines. Even though each start-up and SME consumes relatively small energy amounts, the collective environmental impact of 20 million SMEs in the EU is massive, contributing to 64% of environmental impact. Active engagement of start-ups and young SMEs is essential in order to reach the 20-20-20 EU goals and there is market potential for almost all enterprises to cost effectively reduce their energy consumption. START2ACT unleashed the potential of energy savings at European start-ups and young SMEs via a set of innovative educational and capacity building measures. More information available at: https://cordis.europa.eu/project/id/681482