How to create a unique visual identity for your EU project?

Starting an EU-funded project with a compelling visual identity is paramount. A distinctive visual identity and clear visuals (e.g. graphs, tables and charts) can make your project proposal stand out and build unity amongst your consortium. It positions your project among other EU-funded projects and reflects its fundamental objectives and vision. In this webinar, our experts, Fruzsina and Cătălina will give you the golden rules for starting this “design journey” covering the proposal preparation and implementation stage of a Horizon Europe project.  

Since building a visual identity is all about working with real scenarios, we will include new examples of what our own graphic design team developed for past and running projects & how they overcame the creative block. 

 

Topics covered 

• What are your project’s target groups and goals and how are they reflected by its logo and the overall visual identity?  

• Is it a common practice to have a well-formulated design even at the proposal stage?  

• How do we translate innovative & scientific concepts into design? How can those be reflected through appealing and clear graphs and tables? 

• How can you design a logo without having an in-house designer? We will give you the basic graphic design rules as a compass for your next logo!  

• Why do we need a well-set visual identity and brand guidelines when the project starts?  

• How do you acknowledge EU funding, and what rules should you consider?  

• What design tools can assist you in the design process?  

• Finally, have you checked trademark issues for your project name and logo?  

 

Why Europa Media?   

Europa Media is Europe’s leading provider of practical training courses on EU’s research and innovation programmes. We have 20+ years of experience in developing and implementing projects under the Framework Programmes. Under Horizon 2020, we have been involved successfully in over 30 projects, coordinating six of them. Under the first work programmes of Horizon Europe, we are currently involved in seven collaborative projects, coordinating one of them. Europa Media’s trainers are actual project managers, coordinators, and financial administrators of these projects, sharing their stories and providing you with hands-on tips based on their everyday experience. This event, as always, has been designed based on our direct hands-on experience with EU research and innovation proposals and is, therefore, 100% practice-driven. Our practical approach has attracted over 10,000 participants from all over the world in the past 15 years. Read more about our projects here.   

 

Who is this webinar for?     

Are you a beginner or experienced proposal writer, partner or coordinator? A graphic designer or communication manager who works with EU projects? Based on our experience, this webinar can also be useful for: project managers and coordinators; researchers and EU grant advisers.