How to rank first with equal scores

When Horizon Europe projects talk about engaging “future generations,” the assumption is often broad and vague.

But the future isn’t some far-off concept because today’s “next generation” is already here, and it’s called Gen Z. 

With X (formerly Twitter) locking its analytics service behind a paywall, tracking your social media performance manually has become more crucial than ever. This guide will walk you through understanding and calculating essential engagement metrics to help you stay on top of your KPIs for Horizon Europe projects.