The Stakeholder Engagement Spectrum: Design Thinking for Meaningful Stakeholder Involvement in your Horizon Europe Projects

In the world of Horizon Europe, the term "stakeholder engagement" is everywhere. But how often do we stop to think what that really means? Too frequently, stakeholders are viewed as a checklist item: an audience to be informed, occasionally surveyed, or brought into a single workshop for the sake of appearance. 

This webinar explores how Design Thinking helps move beyond tokenistic engagement toward deep collaboration. Through concrete tools and real project examples, participants will learn how to apply the DT mindset at every level of the Stakeholder Engagement Spectrum.

 

Learning objectives

Participants will: 

• Understand the Stakeholder Engagement Spectrum and where their project sits. 

• Understand the role of co-creation and stakeholder engagement in proposal writing. 

• Learn how Design Thinking can boost co-creation across their projects. 

• Discover tools for empathy, definition, and ideation with stakeholders. 

 

Who should attend:

Project managers, communication professionals, and researchers involved in Horizon Europe proposal writing and project implementation. 

 

Why Europa Media?   

Europa Media is Europe’s leading provider of practical training courses on EU’s research and innovation programmes. We have 25 years of experience in developing and implementing projects under the Framework Programmes. Under Horizon 2020, we have been involved successfully in over 30 projects, coordinating six of them. Under the first work programmes of Horizon Europe, we are currently involved in 11 collaborative projects, coordinating one of them. Europa Media’s trainers are actual project managers, coordinators, and financial administrators of these projects, sharing their stories and providing you with hands-on tips based on their everyday experience. For the past 20 years, they have been supporting all the major institutions as well as several of the NCPs in the Member States and countries associated to the Framework Programmes. This event, as always, has been designed based on our direct hands-on experience with EU research and innovation proposals and is, therefore, 100% practice driven. Our practical approach has attracted over 10,000 participants from all over the world in the past 15 years. Read more about our projects here.