How to write and structure your impact section in Horizon Europe

If writing the impact section feels like a puzzle, this webinar will show you how to connect the right pieces—turning scattered ideas into a solid, strategic and compelling pathway to real-world change.  

In Horizon Europe, the Impact section is why you invest all your efforts, why you want the project to win – the change you want to make; but this is the hardest to write as well as evaluate – great ideas and amazing potential turning into specific activities and credible numbers – definitely not easy. That is why it’s the section that causes the most frustration: how do you connect expected results, outcomes, impacts, KPIs, and measures to maximise impact — while staying ambitious, realistic, and coherent? 

In this practical, example-based webinar, we’ll guide you through how to structure, write, and justify your Impact section — from collecting data across partners to building a compelling impact narrative supported by measurable indicators and actionable DEC (Dissemination, Exploitation & Communication) plans. 

You’ll learn how to transform scattered information into a clear, persuasive pathway from research results to real-world outcomes — and how to express this convincingly to evaluators. 

 

Topics covered:    

• How to collect, structure and connect information for your Impact section; 

• How to build a coherent pathway from results to impact; 

• How to link Impact with your objectives, ambition, and work plan; 

• How to define credible yet ambitious indicators, and justify baselines;

• How to design effective DEC strategies and measures that go beyond copy-paste; 

• How to plan tasks, tools and responsibilities that demonstrate feasibility;

• How to align your DEC activities with Horizon Europe’s expectations for impact;

 

Why attend?   

 

Because evaluators read dozens of proposals — and your Impact section is what convinces them that your project will make a difference. 

This session draws on our team’s hands-on experience from dozens of successful Horizon Europe proposals. We’ll share proven templates, examples, and shortcuts that can help you: 

• Turn your impact narrative into a strategic story that evaluators remember. 

• Design smart DEC measures that genuinely support impact (not filler text). 

• Avoid the most common pitfalls that lead to lower Impact scores. 

 

Who is this webinar for?   

Ideal for research and innovation advisers, PIs and coordinators preparing Horizon Europe proposals, project managers and impact officers, and communication and exploitation leads. This webinar provides practical insights and tips to improve your impact section and DEC planning skills, ensuring your Horizon Europe proposals achieve their full potential.    

 

Why Europa Media?     

Europa Media is Europe’s leading provider of practical training courses on EU’s research and innovation programmes. We have 25 years of experience in developing and implementing projects under the Framework Programmes. Under Horizon 2020, we have been involved successfully in over 30 projects, coordinating six of them. In the first half of Horizon Europe, we are currently involved in 15 collaborative projects, coordinating or co-coordinating three of them. Europa Media’s trainers are actual project managers, coordinators, and financial administrators of these projects, sharing their stories and providing you with hands-on tips based on their everyday experience. For the past 20 years, they have been supporting all the major institutions as well as several of the NCPs in the Member States and countries associated to the Framework Programmes. This event, as always, has been designed based on our direct hands-on experience with EU research and innovation proposals and is, therefore, 100% practice-driven. Our practical approach has attracted over 10,000 participants from all over the world in the past 25 years. Read more about our projects here.