Understanding Key Impact Pathways in Horizon Europe: Get It Right in 45 Minutes

Our trainers are excited to offer these free and live webinar sessions to you! 

However, please note that presentations and recordings will not be available afterwards, so we encourage you to join us live to get the most out of this opportunity! 

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Crafting a convincing Impact section remains one of the biggest challenges in Horizon Europe proposal writing — and often the key reason why otherwise excellent proposals fall short. In this free 45-minute webinar, we’ll break down the concept of Key Impact Pathways and show how they guide evaluators in judging the relevance, credibility, and long-term impact of your project. You’ll learn what the European Commission expects in the narrative, how to define your unique contribution, and how to clearly link project results to outcomes and wider scientific, economic, and societal impacts. 

Using practical examples and real evaluation insights, our trainer will demonstrate how to avoid the most common pitfalls and how to present a persuasive, evidence-based pathway that aligns with your work programme destination. This session focuses on clarity, structure, and strategy, helping you understand what truly matters. 

This session will cover: 

• What Key Impact Pathways really are — and why they shape proposal success; 

• How to articulate your project’s unique contribution to expected outcomes and wider impacts; 

• Defining specific, relevant target groups (and avoiding generic or weak descriptions); 

• Estimating scale and significance: what to quantify, what not to overclaim; 

• Common mistakes in the Impact section and how to strengthen your narrative;

Join us live! 

Learn how to build a clear, credible, and evaluator-friendly Impact narrative for your next Horizon Europe proposal. 45-minute presentation + 15-minute Q&A — Free registration, Limited places available! 

 

Why Europa Media?     

Europa Media is Europe’s leading provider of practical training courses on EU’s research and innovation programmes. We have 25 years of experience in developing and implementing projects under the Framework Programmes. Under Horizon 2020, we have been involved successfully in over 30 projects, coordinating six of them. Under the first work programmes of Horizon Europe, we are currently involved in 11 collaborative projects, coordinating one of them. Europa Media’s trainers are actual project managers, coordinators, and financial administrators of these projects, sharing their stories and providing you with hands-on tips based on their everyday experience. For the past 20 years, they have been supporting all the major institutions as well as several of the NCPs in the Member States and countries associated to the Framework Programmes. This event, as always, has been designed based on our direct hands-on experience with EU research and innovation proposals and is, therefore, 100% practice-driven. Our practical approach has attracted over 10,000 participants from all over the world in the past 15 years. Read more about our projects here.