Europa Media Trainings

Go Visual Series (1/3)

Go Visual Series (1/3)


Dissemination is a contractual obligation in Horizon 2020 and it is a key task for giving your project visibility and spread your results to your target audiences. However, how well are you disseminating your main messages and results?

It is more often that we read about the continuous evolving ways of consuming information, having visual content as the main tool with a rapidly growing power and value. Photos, infographics, GIFs, illustrations and videos, are just a few forms of visual content that are having a huge impact on the way people consume information. All of these visual assets will only continue to grow in importance over the next few years and you must adapt your content strategy because what are communication and dissemination if not retained by your audience?

Transmitting your results in a digestible format by integrating visual content can boost how much your audience absorbs and remembers. The more visually appealing and interesting content, the higher the chances to be shared by other users and thus, of reaching wider audiences. That’s why we have created a series of blog posts with tips and tricks to ease your way and go visual!

For this first blog post, first, we want you to understand why visual content is so important!

Different studies have assessed the power of visual content. An example is the study from the content platform Skyword which concluded that content with relevant images gets 94 percent more views than content without. In social media there are some stats as well:

As reported by eMarketer, Facebook posts from brands that included images earned 87 percent of all engagements. As reported by Buffer, tweets with images receive 150 percent more retweets. In general, in social media, posts that include images produce 650 percent higher engagement than text-only posts.60,000 times faster than it does text. We take in visual content faster and more effectively than words. In fact, ninety percent of the information sent to our brain is visual, so naturally, we’ve been trained to consume visual content as quickly as we can.


Furthermore, attention spans are changing. As nicely compiled in an infographic from WebDAM, 8 seconds is the average amount of time before a person gets distracted. And this happens regardless of your level of education. In fact, 81% of educated people skim text online instead of reading it, and on average, people remember only about 20% of content with only text and no visuals.

If you don’t have a designer available to work with you, there is nothing to worry about, we got you covered!

Next week we will post the detailed tips and tools that will help you convey your message better, we will focus on branding, on creating a visual identity and we will provide many resources, so keep an eye on our blog! We assure you that you won’t want to miss it

But in the meantime, not to leave you dry, let us share with you one of our forever and always favourite:


Canva!! If I would have to choose one tool that would help me on creating highly visual content in graphs, presentations, banners, flyers, posters and so on, it would definitely be Canva. It is free to use, user-friendly, it has many templates, and everything done there just looks perfect.

If you haven't already, check out our next GO VISUAL posts of this series:



Get inspired by Gabor's disruptive mindset and approach to finance as a facilitator bridging the gap between accountants and researchers
Get inspired by Gabor's disruptive mindset and approach to finance as a facilitator bridging the gap between accountants and researchers

We recently caught up with Gabor before his course in Lisbon and learned about his extensive experience, entertaining anecdotes from previous courses, his favourite parts of teaching, and questions he often receives on Horizon Europe costs, audits, and finances.

Top basics to watch out for in Cluster 4 Digital, Industry and Space
Top basics to watch out for in Cluster 4 Digital, Industry and Space
Cluster projects shall be in general guided by two main messages: “researchers shall become innovators” and “research results need to be transformed into useful innovations”. In projects funded under Cluster 4, the European Commission will support digital, space and key enabling technologies that are strategically important for Europe’s industrial future.
New year, new proposals, and new learning opportunities
New year, new proposals, and new learning opportunities

In the new year, as in the past, we’re here to empower you to design a competitive proposal and answer all your questions. We’re launching a brand new online workshop series, focused on Horizon Europe clusters!